Johansson, Johny K. <br/><br/>
Global marketing :  : foreign entry, local marketing, and global management / 
/ Johny K. Johansson. 
 - Chicago :  : Irwin,  , c1997. 
 - xx, 716 p. :  : ill., maps ;  ; 24 cm. 
 - The Irwin series in marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256160511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Management.