TY  - BOOK
AU  - Craig,James
AU  - Jutla,Dawn
TI  - e-Business readiness: a customer-focused framework 
SN  - 0201710064
PY  - 2001///
CY  - Boston
PB  - Addison-Wesley
KW  - Electronic Commerce
KW  - Customer relations
N1  - Includes bibliographical references (p. 419-422) and index
N2  - "e-Business Readiness: A Customer-Focused Framework provides the structure you need to understand the complexities of e-business and initiate a profitable and competitive e-business solution. Every company must take on the challenge of transforming itself into an e-business enterprise in order to be a serious player in today's commercial arena. Featured in this book is the eBiz Readiness! assessment framework, a comprehensive, proven, and customer-driven approach for analyzing e-business needs, setting goals, determining an effective strategy, and monitoring change. It allows you to incorporate your business's own unique industry components and metrics, whether it is a small start-up or a Fortune 500 company."--BOOK JACKET
ER  -