Katz, Helen E. <br/><br/>
The media handbook :  a complete guide to advertising media selection, planning, research, and buying /​ 
Helen Katz. 
 - 6th ed. 
 - 231 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138689152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Mass media and business.<br/>Marketing channels.