Crimp, Margaret. <br/><br/>
The marketing research process. 

 - 4th ed. /  / Margaret Crimp and Len Tiu Wright. 
 - London :  : Prentice Hall,  , c1995. 
 - xix, 378 p. :  : ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132028395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.