TY  - BOOK
AU  - Ang,Swee Hoon
AU  - Lwin,May O.
AU  - Wirtz,Jochen
AU  - Tan,Soo Jiuan
AU  - Lovelock,Christopher H.
AU  - Lee,Khai Sheang
AU  - Keh,Hean Tat
AU  - Lwin,May O.
AU  - Lau,Geok Theng
TI  - Principles of marketing: an Asian case book 
SN  - 013027092X
PY  - 2000///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Asia
KW  - Case studies
N1  - The Ritz-Carlton Millenia Singapore / May Oo Lwin (p. 53-59) -- AllerCare-penetrating Singpore's allergy prevention market / Jochen Wirtz, Soo Jiuan Tan and Christopher H. Lovelock (p. 101-107) -- Industrial supplies corporation of Malaysia / Khai Sheang Lee (p. 119-124) -- Tupperware in Malaysia / Hean Tat Keh and May Oo Lwin (p.157-161) -- The mobile phone services market in Singapore / Geok Theng Lau (p.179-185)
ER  -