TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication
SN  - 9780073378909
U1  - 302.23 22
PY  - 2010///
CY  - New York
PB  - McGraw Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes bibliographical references and index
ER  -