TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
T2  - Irwin/​McGraw-Hill series in marketing
SN  - 0071180397
PY  - 2001///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case Studies
N1  - Includes bibliographical references and indexes
ER  -