Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 8th ed. 
 - Boston :  Irwin/McGraw-Hill,  c2001. 
 - xxiv, 776 p. :  col. ill. ;  26 cm. 
 - Irwin/​McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0071180397 9780071180399 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case Studies.