TY - MANSCPT AU - Wong,Sin Yin ED - KBU International College. ED - Nottingham Trent University. TI - The application of cultural values in tv commercial: a study of its differences between Western and Asian adverts SN - ISBN001141 PY - 2004/// N1 - Located at Red Spot Room; Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2004; Includes bibliographical references ER -