Yong, Yoong Keat. <br/><br/>
The use of sports person in product endorsement :  how far it helps to build non-sports brands?/ 
by Yong Yoong Keat. 
 -  2007. 
 - 31 p. :  ill. ;  30 cm. 
<br/><br/> Located at Red Spot Room. 
<br/><br/>Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>ISBN001174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Athletes In Mass Media.<br/>Endorsements in advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1/