TY  - MANSCPT
AU  - Tan,Woan Shin
ED  - KBU International College.
ED  - Nottingham Trent University.
TI  - From cartoon to product branding: a study to investigate how Mickey Mouse is impacting on young consumers' lifestyle in Asia 
SN  - ISBN001168
U1  - 658.8342/ 22
PY  - 2007///
KW  - Branding (Marketing)
KW  - Cartoons And Caricatures
KW  - Consumer Behavior
KW  - Asia
KW  - Marketing
KW  - Social Aspects
N1  - Located at Red Spot Room; Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007; Includes bibliographical references
ER  -