Tan, Woan Shin <br/><br/>
From cartoon to product branding :  a study to investigate how Mickey Mouse is impacting on young consumers' lifestyle in Asia / 
by Tan Woan Shin. 
 -  2007. 
 - 31 p. :  ill. ;  30 cm. 
<br/><br/> Located at Red Spot Room. 
<br/><br/>Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>ISBN001168 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Cartoons And Caricatures.<br/>Consumer Behavior--Asia.<br/>Marketing--Social Aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8342/