TY  - BOOK
AU  - Quirke,Bill
TI  - Communicating change
T2  - Quality in action
SN  - 0077079418
PY  - 1995///
CY  - London, New York
PB  - McGraw-Hill
KW  - Communication in management
KW  - Organizational change
N1  - Includes bibliographical references (p. 288-289) and index
N2  - Effective communication has long been recognized as a vital factor in making change happen. However, despite the need for businesses to change in order to remain competitive, employees still complain about poor communication and managers still claim their people resist change. Communicating Change addresses these problems by providing a framework for deciding what communication is needed and then revealing how this can be achieved. It stresses the need to link a communications strategy to the objectives of a business and demonstrates how this can be done through a series of real examples taken from a wide variety of key businesses. The book also offers advice tips on how to identify the failure of a current strategy and how to make a new strategy work. Communicating Change is aimed at those people who want to improve communication in their company. Written in a clear and informal style, this is a thoroughly readable guide to facilitating change through improved internal communication
ER  -