TY  - BOOK
AU  - Rice,Chris
ED  - Chartered Institute of Marketing.
TI  - Consumer behaviour: : behavioural aspects of marketing 
T2  - CIM student series
SN  - 0750605499
PY  - 1993///
CY  - Oxford
PB  - : Butterworth Heinemann
KW  - Consumer behavior
KW  - Market surveys
N1  - "Published on behalf of the Chartered Insitute of Marketing."; Includes bibliographies
ER  -