Global meetings and exhibitions /
Carol Krugman, Rudy R. Wright.
- Hoboken, N.J. : John Wiley & Sons, c2007.
- 263 p. : ill. ; 25 cm.
Includes index.
Fundamentals of meetings, conventions and exhibitions -- Deciding to go abroad -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Global exhibitions -- Operations -- Travel preparations -- Safety and security -- Event technology -- Appendix 1 : beyond borders resource guide -- Appendix 2 : meeting software resources.
9780471699408
Congresses and conventions--Planning--Handbooks, manuals, etc. Meetings--Planning--Handbooks, manuals, etc. Exhibitions--Planning--Handbooks, manuals, etc. International relations--Miscellanea.