Wells, William,  1926- <br/><br/>
Advertising :  principles & practice / 
 Advertising principles and practice 
William Wells, John Burnett, Sandra Moriarty. 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - 599 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131202065 (pbk. : International ed.) 0130477222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1