Marketing management :  an Asian perspective / 
Philip Kotler ... [et al.]. 
 - 3rd ed. 
 - Singapore :  Prentice Hall,  2003. 
 - 771 p. :  ill. 
<br/><br/><label>ISBN: </label>0131001353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--Asia