Oliver, Gordon,  1941- <br/><br/>
Marketing today / 
Gordon Oliver. 
 - 3rd ed. 
 - Hemel Hempstead ;  New York :  Prentice-Hall,  1990. 
 - xv, 525 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0135566061 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.