Lancaster, Geoffrey,  1938- <br/><br/>
Marketing fundamentals, 2000 - 2001 / 
Geoff Lancaster, Frank Withey and Ruth Ashford. 
 - Oxford :  Butterworth Heinemann,  2000. 
 - xi, 320 p. :  ill. ;  27 cm. 
 - CIM workbook .
<br/><br/> Published on behalf of The Chartered Institute of Marketing.2000 Certificate Syllabus.  Includes index. 
<br/><br/><label>ISBN: </label>0750649194 9780750649193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Marketing--Examinations--Study guides.<br/>Marketing--Management--Examinations--Study guides.