TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: an Asian perspective 
SN  - 0130109800 (pbk.)
U1  - 658.802 
PY  - 1999///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Asia
N1  - "Original English language edition, Marketing management : analysis, planning, implementation and control, 8th edition (by Philip Kotler), published by Prentise Hall, Inc. [1994]." --Verso t.p
ER  -