Hawkins, Del I <br/><br/>
Consumer Behavior: Building Marketing Strategy 

 - Boston  Irwin  1998 
 - 760 p.: ill.; 24 cm + 1 diskette (business) 
<br/><br/><label>ISBN: </label>0071153241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Market Surveys-United States