TY  - BOOK
AU  - Dutka,Alan
ED  - American Marketing Association.
TI  - AMA handbook for customer satisfaction
SN  - ISBN000363
PY  - 1994///
CY  - Lincolnwood, Il.
PB  - NTC Business Books
KW  - Consumer satisfaction
KW  - Research
KW  - Consumers
N1  - Includes bibliographical reference and index
ER  -