Dutka, Alan. <br/><br/>
AMA handbook for customer satisfaction / 
Alan Dutka. 
 - Lincolnwood, Il. :  NTC Business Books,  1994. 
 - 231 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical reference and index. 
<br/><br/><label>ISBN: </label>ISBN000363 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction--Research.<br/>Consumers--Research.