Hooley, Graham J. <br/><br/>
Competitive positioning :  the key to marketing strategy / 
Graham J. Hooley and John Saunders. 
 - New York :  Prentice Hall,  1993. 
 - xi, 260 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131555995 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Competition.<br/>Strategic planning.