TY  - BOOK
AU  - Greyser,Stephen A.
AU  - Kopp,Robert J.
TI  - Cases in advertising and communications management
SN  - 0131175084
U1  - 659.10722 
PY  - 1991///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - Advertising
KW  - United States
KW  - Communication systems
KW  - Case studies
KW  - Management
ER  -