TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 0071244328
PY  - 2006///
CY  - Boston, Mass.
PB  - Mcgraw-Hill
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Various multi-media instructional materials are available to supplement the text; Includes bibliographical references and index
ER  -