Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 8th ed. 
 - Boston, Mass. :  Mcgraw-Hill,  2006. 
 - 726 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Various multi-media instructional materials are available to supplement the text. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071244328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.