Winer, Russell S. <br/><br/>
Marketing management / 
Russell S. Winer. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2004. 
 - xxv, 481 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 435-451) and index. 
<br/><br/><label>ISBN: </label>0131405470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.