TY  - BOOK
AU  - Rivers,Charlotte
TI  - Identify: building brand through letterheads, logos and business cards / Charlotte Rivers
SN  - 2880467233 (hbk.)
U1  - 741.6 21
PY  - 2003///
CY  - Crans-Pres-Celigny, Hove
PB  - RotoVision
KW  - Business cards
KW  - Design
KW  - Corporate image
KW  - Letterheads
KW  - Industrial design coordination
KW  - Trademarks
KW  - Commercial art
N1  - Introduction -- Anatomy of identity -- Guide to process -- Work: Imagery; Logotypes and symbols; Typography; Colour and texture; Grids and guides -- Application -- Extras
N2  - "This book looks at subjects such as what the aims of a corporate identity is, why a company needs one and how to present an idea to a client. Leading international creative directors are quoted throughout. Although there are no set rules for identity design as such, there are certain elements and paths of process that are useful in all projects and these are also outlined in this book. It provides useful guidelines on approaching a brief, developing ideas and maintaining client relationships."--BOOK JACKET
ER  -