TY  - BOOK
AU  - Oppenheim,A.N.
AU  - Oppenheim,A.N.
TI  - Questionnaire design, interviewing and attitude measurement
SN  - 0826451764
PY  - 1992///
CY  - London, New York
PB  - Continuum
KW  - Social surveys
KW  - Questionnaires
KW  - Attitude (Psychology)
KW  - Testing
KW  - Interviewing in sociology
KW  - Social sciences
KW  - Research
N1  - Rev. ed. of: Questionnaire design and attitude measurement. [1966]; Includes bibliographical references and index; 1. Introduction to survey design  2. Analytic survey dsigns  3. Descriptive ssurvey designs  4. Pilot wwork  5. The exploratory interview  6. Standardized interviews  7. Questionnarie planning  8. Question wording  9. Some basic measurement theory  10. Designing attitude statements  11. Attitude scaling  12. Projective techniques in attitude study  13. Varieties and applications  14. Data processsing  15. Statistical analysis
ER  -