Oppenheim, A. N.  1924- <br/><br/>
Questionnaire design, interviewing and attitude measurement / 
A.N. Oppenheim. 
 - New ed. 
 - London ;  New York :  Continuum,  c1992. 
 - 303 p. :  ill. ;  23 cm. 
<br/><br/> Rev. ed. of: Questionnaire design and attitude measurement. [1966]. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Introduction to survey design  2. Analytic survey dsigns  3. Descriptive ssurvey designs  4. Pilot wwork  5. The exploratory interview  6. Standardized interviews  7. Questionnarie planning  8. Question wording  9. Some basic measurement theory  10. Designing attitude statements  11. Attitude scaling  12. Projective techniques in attitude study  13. Varieties and applications  14. Data processsing  15. Statistical analysis. 
<br/><br/><label>ISBN: </label>0826451764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social surveys.<br/>Questionnaires.<br/>Attitude (Psychology)--Testing.<br/>Interviewing in sociology.
<br/><br/><label>Subjects--Index Terms: </label>Social sciences