TY  - BOOK
AU  - Gummesson,Evert
TI  - Total relationship marketing: marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm 
SN  - 0750654074
PY  - 2002///
CY  - Oxford, Boston, MA
PB  - Butterworth-Heinemann
KW  - Relationship Marketing
N1  - Includes bibliographical references and index
ER  -