Gummesson, Evert,  1936- <br/><br/>
Total relationship marketing :  marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / 
Evert Gummesson. 
 - 2nd ed. 
 - Oxford ;  Boston, MA :  Butterworth-Heinemann,  2002. 
 - 350 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750654074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship Marketing.