Leong, Sok Yeen. <br/><br/>
Car product placement in movies :  what are the factors that contribute to the effectiveness of promoting brands and increasing sales? / 
by Leong Sook Yeen. 
 -  2006. 
 - 29 p. :  ill. ;  30 cm. 
<br/><br/> Located at Red Spot Room. 
<br/><br/>Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2006. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>ISBN001152