Proctor, Tony. <br/><br/>
Essentials of marketing research / 
Tony Proctor. 
 - 4th ed. 
 - Harlow, England ;  New York :  Financial Times/Prentice Hall,  2005. 
 - xxiii, 591 p. :  ill., maps ;  25 cm. 
<br/><br/> Previous ed.: 2002. 
<br/><br/>Includes bibliographical references (p. [559]-576) and index. 
<br/><br/><label>ISBN: </label>0273694944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.