TY  - BOOK
AU  - Taylor,Derek
TI  - Hospitality sales and promotion: strategies for success 
SN  - 0750649860
PY  - 2001///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Hospitality industry
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. [313]-314) and index; 1. The marketing plan  2. Organizing a sales office  3. Buyers and customers  4. Face-to-face selling  5. Telephone selling  6. The shape of things that came: the technology  7. Banqueting sales  8. Direct mail  9. Advertising  10. In-house promotion  11. Public relations  12. Special events and short break holidays
ER  -