Taylor, Derek,  1932 Aug. 5- <br/><br/>
Hospitality sales and promotion :  strategies for success / 
 Hospitality sales & promotion. 
Derek Taylor. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  2001. 
 - xv, 320 p. :  ill. ;  22 cm. 
 - Professional hospitality guides. .
<br/><br/>Includes bibliographical references (p. [313]-314) and index. 
<br/><br/>1. The marketing plan  2. Organizing a sales office  3. Buyers and customers  4. Face-to-face selling  5. Telephone selling  6. The shape of things that came: the technology  7. Banqueting sales  8. Direct mail  9. Advertising  10. In-house promotion  11. Public relations  12. Special events and short break holidays. 
<br/><br/><label>ISBN: </label>0750649860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Hospitality industry--Management.