Hospitality Marketing : principles and practice / Dogan Gursoy, David Bowie and Francis Buttle.

By:

Gursoy, Dogan [author.]

Contributor(s):

Material type: Text

TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2023Edition: Fourth editionDescription: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781003186342

Subject(s):

Additional physical formats: Print version:: Hospitality marketingDDC classification:

647.940688 GUR 2023 23/eng/20220611

LOC classification:

TX911.3.M3

Summary: "Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"-- Provided by publisher.

List(s) this item appears in: New Book 2024

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	647.940688 GUR 2023 (Browse shelf(Opens below))	Available		00025080

Total holds: 0

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Previous	647.940683 MIC Best impressions in hospitality :	647.940683 NIC Human resource management for the hospitality and tourism industries /	647.940685 SER 2001 Service quality management in hospitality, tourism and leisure /	647.940688 GUR 2023 Hospitality Marketing : principles and practice /	647.940688 HUD 2017 Customer service for hospitality and tourism /	647.940688 KOT Marketing for hospitality and tourism /	647.940688 KOT Marketing for hospitality and tourism /	Next

Includes bibliographical references and index.

"Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.