Digital business and E-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type:
TextPublisher: Harlow, United Kingdom : Pearson, 2015Edition: 6th editionDescription: 1 online resource (712 pages)Content type: - text
- computer
- online resource
- 9780273786573
- 0273786571
- 658.872 CHA 2015 23
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Electronic Book
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FIRST CITY UNIVERSITY COLLEGE | 658.872 CHA 2015 (Browse shelf(Opens below)) | e-book | e00393 |
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| 658.8708 RUS 1991 Owning your own franchise / | 658.872 BIR 2000 Commonsense direct marketing / | 658.872 BIR 2000 Commonsense direct marketing / | 658.872 CHA 2015 Digital business and E-commerce management : | 658.872 CHA 2019 Digital marketing / | 658.872 CHA 2019 Digital business and e-commerce management / | 658.872 CHA 2023 Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing. |
Academic
Part 1: Introduction; 1. Introduction to digital business and e-commerce; 2. Marketplace analysis for e-commerce; 3. Managing digital business infrastructure; 4. E-environment; Part 2: Strategy and applications; 5. Digital business strategy; 6. Supply chain management; 7. E-procurement; 8. Digital marketing; 9. Customer relationship management; Part 3: Implementation; 10. Change management; 11. Analysis and design; 12: Digital business service implementation and optimisation.