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Media today : mass communication in a converging world / Joseph Turow.

By: Material type: TextTextPublisher: London : Routledge, 2019Edition: Seventh editionDescription: 1 online resourceContent type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781138593848
  • 9781138579835
  • 9780429951275
  • 9780429489235
Subject(s): Additional physical formats: Print version :: No titleDDC classification:
  • 302.23 TUR 2019 23
Online resources:
Contents:
Part I: The Nature and Business of Media  1. Understanding Mass Media, Convergence, and the Importance of Media Literacy  2. Making Sense of Research on Media Effects and Media Culture  3. The Business of Media  4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications  5. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics  Part II: The Media Industries  6. The Internet Industry  7. The Book Industry  8. The News Industry  9. The Magazine Industry  10. The Recording Industry  11. The Radio Industry  12. The Movie Industry  13. The Television Industry  14. The Video Game Industry 
List(s) this item appears in: eBooks_FEC
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds Course reserves
Electronic Book Electronic Book FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE 302.23 TUR 2019 (Browse shelf(Opens below)) e-book e00317

B. Computer Science (Intelligent Systems) (Hons)

Total holds: 0

Previous edition: 2014.

Academic

Includes bibliographical references and index.

Part I: The Nature and Business of Media  1. Understanding Mass Media, Convergence, and the Importance of Media Literacy  2. Making Sense of Research on Media Effects and Media Culture  3. The Business of Media  4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications  5. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics  Part II: The Media Industries  6. The Internet Industry  7. The Book Industry  8. The News Industry  9. The Magazine Industry  10. The Recording Industry  11. The Radio Industry  12. The Movie Industry  13. The Television Industry  14. The Video Game Industry 

Description based on CIP data; resource not viewed.