Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: 2018Edition: Eleventh editionDescription: 1 volume (various pagings) : color illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9781259548147
- 1259548147
- 9781259921698
- 1259921697
- 1260152308
- 9781260152302
- 659.1 BEL 2018 23
- HF5823 .B387 2018
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|---|
Electronic Book
|
FIRST CITY UNIVERSITY COLLEGE | 659.1 BEL 2018 (Browse shelf(Opens below)) | e-book | e00101 |
Browsing FIRST CITY UNIVERSITY COLLEGE shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 659.1 BEL 2004 Advertising and promotion : | 659.1 BEL 2004 Advertising and promotion : | 659.1 BEL 2012 Advertising and promotion : | 659.1 BEL 2018 Advertising and promotion : | 659.1 BEL 2024 Advertising and Promotion An Integrated Marketing Communications Perspective. | 659.1 BER 2001 Advertising today / | 659.1 BES 1991 The best in advertising / |
Includes bibliographical references and indexes
Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives