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Marketing management : an Asian perspective /​ Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong.

By: Contributor(s): Material type: TextTextProducer: Harlow : Pearson, 2018Edition: 7th global editionDescription: 845 pages : illustrations (some colors) ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292089584
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds Course reserves
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 KOT 2018 (Browse shelf(Opens below)) Available 00024496

Bachelor of Arts (Hons) Fashion Marketing

BA (Hons) Marketing

BA (Hons.) Business Management

Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.8 KOT 2016 Marketing management / 658.8 KOT 2016 Marketing management / 658.8 KOT 2016 Marketing management / 658.8 KOT 2018 Marketing management : 658.8 KOT 2024 Principles of Marketing- Global Edition 658.8 KUR 2009 Contemporary Marketing 658.8 LAN Essentials of marketing :

Includes bibliographical references and index.