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Mass communications research methods : a step-by-step approach / H.J. Hsia.

By: Material type: TextTextProducer: London : Routledge, 2016Description: xiii, 629 p. ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138959521
Subject(s): DDC classification:
  • 001.51072 HSI 2016
Contents:
Pt. 1. Communication research and research organization pt. 2. Survey research pt. 3. Experimental research pt. 4. Historical, qualitative, and secondary research pt. 5. The taming of statistics pt. 6. Data processing and the computer pt. 7. Writing and disseminating.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 001.51072 HSI 2016 (Browse shelf(Opens below)) Available 00024534
Total holds: 0

Includes bibliographical references and index.

Pt. 1. Communication research and research organization pt. 2. Survey research pt. 3. Experimental research pt. 4. Historical, qualitative, and secondary research pt. 5. The taming of statistics pt. 6. Data processing and the computer pt. 7. Writing and disseminating.