Principles of marketing / Philip Kotler, Gary Armstrong.

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TextPublication details: Harlow, Essex : Pearson, 2016.Edition: 16th ed., Global edDescription: 731 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Electronic Book	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Online Resources	FCUC Library	658.8 KOT 2016 (Browse shelf(Opens below))	e-book		e00303		Diploma in Business Administration BBA (Hons) Hospitality Management
Open Collection		FIRST CITY UNIVERSITY COLLEGE			658.8 KOT 2016 (Browse shelf(Opens below))	Available		00024006		B. of Information Systems (Hons) in Business Management Master in Software Engineering BA (Hons) International Business DIploma in Mass Communication BA (HONS) ENTREPRENEURSHIP Diploma in Business Administration BBA (Hons) Hospitality Management

Total holds: 0

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Previous	658.7 CHO 2013 Supply chain management :	658.8 FER 2014 Marketing strategy :	658.8 KOT 2016 A framework for marketing management /	658.8 KOT 2016 Principles of marketing /	658.84 COO 2012 Mastering import & export management /	659.20973 SEI 2017 The practice of public relations /	808.06615 AME 2020 Publication manual of the american psychological association /

Includes bibliographical references and index.