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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Harlow, Essex : Pearson, 2016.Edition: 16th ed., Global edDescription: 731 p. : col. ill. ; 28 cmISBN:
  • 9781292092485 (pbk.)
  • 1292092483 (pbk.)
Subject(s): DDC classification:
  • 658.8 KOT 2016
Online resources:
List(s) this item appears in: eBooks_FBHC
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Includes bibliographical references and index.