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Advertising & IMC : principles & practice / Sandry Moriarty, Nancy Mitchell, William Wells.

By: Contributor(s): Material type: TextTextPublication details: Harlow, Essex : Pearson, 2012.Edition: 9th edDescription: 685 p. : ill. ; 28 cmISBN:
  • 9780273752929 (Global ed.)
  • 0273752928 (Global ed.)
Other title:
  • Advertising and IMC : principles and practice
Subject(s): DDC classification:
  • 658.827 22
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.1 MOR 2012 (Browse shelf(Opens below)) Available 00022206
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
659.1 MED 2009 The medium is the message : 659.1 MOH 2011 Ideation / 659.1 MOO Advertising worldwide : 659.1 MOR 2012 Advertising & IMC : 659.1 NEI 2002 How to get into advertising : 659.1 NYL 1993 Advertising : 659.1 NYL 1993 Advertising :

Previous edition published as: Advertising : principles & practice

Includes bibliographical references and index.