Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.

By:

Ambrose, Gavin

Contributor(s):

Harris, Paul, 1971-

Material type: Text

TextSeries: Required reading range. Course reader.Publication details: Lausanne, Switzerland : Ava Academia ; La Vergne, TN : Distributed in the U.S. & Canada by Ingram Publisher Services, c2011.Description: [208] p. : ill. (chiefly col.) ; 30 cmISBN:

9782940411412 (pbk.)
2940411417 (pbk.)

Subject(s):

DDC classification:

658.827 22

Summary: This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds	Course reserves
		FIRST CITY UNIVERSITY COLLEGE	658.827 AMB 2011 (Browse shelf(Opens below))	Available		00022253		Diploma Graphic Design BA. (Hons.) Graphic Design

Total holds: 0

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Previous	658.823 PRE 2010 Press kits design and packaging /	658.82305 BES 1991 The best in packaging /	658.827 AAK 1991 Managing brand equity :	658.827 AMB 2011 Packaging the brand :	658.827 AND 2004 Identity design sourcebook :	658.827 BRA Brands with character /	658.827 BRA 1990 Brands :	Next

Includes bibliographical references (p. 206) and index

This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.