MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02005nam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000010646 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200303230423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211s2004 maua 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
159253029X (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781592530298 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
159253029X |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201412041114 |
| Level of effort used to assign nonsubject heading access points |
norliday |
| Level of effort used to assign subject headings |
201002111551 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111441 |
| -- |
VLOAD |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
22 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.827 AND |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andreas, Clay. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Identity design sourcebook : |
| Remainder of title |
successful IDs deconstructed and revealed / |
| Statement of responsibility, etc. |
Clay Andres, Catharine Fishel, Pat Matson Knapp |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Gloucester, Mass. : |
| Name of publisher, distributor, etc. |
Rockport, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
350 p. : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Corporate identities -- Brown Shoe Company -- LeBoulanger -- Office Pavilion San Diego -- Ameritrade -- Equity Marketing Inc. -- Headstrong -- Hungry Minds -- Plural -- Xylo -- Muzak -- Powwow -- Sesame Workshop -- Abitibi-Consolidated Inc. -- BP -- BuildNet -- TNT -- Online identities -- Brand recognition -- Image perception -- Navigational context -- Content delivery -- Customer experience -- Classic brands -- Boutique brands -- Dot-com brands -- E-commerce brands -- Self-branding -- Not-for-profit brands -- Redesigning identities -- Coca-Cola -- T-shirts De Mexico -- Malt-o-Meal -- Steel Reserve Beer -- Kookmin Bank -- China/Hong Kong travel -- Taco Bueno -- Eagle Star Insurance -- Frankel & Company -- Sterling Associates -- HNTB Architecture -- Polaroid Digital Imaging -- Vestre -- Nando's -- Heavy Talent -- China Youth press -- Municipality of Pesaro -- Eastpak -- Nestor Stermole Visual Communications -- Avalon Hotel. |
| 592 ## - |
|---|
| -- |
101869 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Marketing |
| -- |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate image |
| General subdivision |
Design. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial design coordination. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Trademarks |
| General subdivision |
Design. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Web sites |
| General subdivision |
Design. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fishel, Catharine M. |
| 9 (RLIN) |
117 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Knapp, Pat Matson. |
