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BRAND MANAGEMENT : 3 Manuscripts in 1 Book ,Including - Business, Branding ,Marketing Strategy and Business Development. (Record no. 60199)

MARC details
000 -LEADER
fixed length control field	02289 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field	fcuc
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20241029090256.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	241025b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781088208380
040 ## - CATALOGING SOURCE
Transcribing agency	fcuc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827 SPE 2023
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN)	642
Personal name	Spenser, Santino.
Relator term	author.
245 ## - TITLE STATEMENT
Title	BRAND MANAGEMENT : 3 Manuscripts in 1 Book ,Including - Business, Branding ,Marketing Strategy and Business Development.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	USA :
Name of publisher, distributor, etc.	Santino Spencer ;
Date of publication, distribution, etc.	2023.
300 ## - PHYSICAL DESCRIPTION
Extent	185 page :
Other physical details	illustrations ;
Dimensions	23 cm.
520 ## - SUMMARY, ETC.
Summary, etc.	1) BUSINESS BRANDING:<br/><br/>7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. <br/>YOU'LL LEARN:<br/><br/>- Importance of branding<br/>- Understanding brand purpose with examples<br/>- Actionable steps that will help you build a brand trusted by people<br/>- Identifying the audience for your brand<br/>- Types of competitors and tips on identifying them<br/>- A comprehensive guide to market research<br/>- How to formulate your mission statement<br/>- Choosing the right brand name<br/>- Marketing strategies to spread the word about your brand<br/>- Innovative ideas to make your brand stand out<br/>And much more! <br/><br/>2)MARKETING STRATEGY: <br/>7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.<br/><br/>YOU'LL LEARN:<br/>- How to understand the customer<br/>- Ways to navigate market analysis<br/>- The importance of the role that competition plays in strategy<br/>- Why distribution matters to your brand and consumers<br/>- The importance of the Marketing Mix<br/>- The purpose of conducting financial analysis<br/>- How to review and assess your marketing strategy<br/>And much more! <br/><br/>3) BUSINESS DEVELOPMENT:<br/>7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing.<br/> <br/>YOU'LL LEARN:<br/>- How to identify your target market<br/>- Understanding your customer base and competitors<br/>- How to identify the type of business you are running<br/>- Setting and prioritizing SMART goals<br/>- How to generate leads<br/>- Increasing website traffic<br/>- Using sales funnels to generate engaging leads<br/>- Understanding how viral marketing works<br/><br/>And much more!
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business Development
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Open Collection

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	25/10/2024		658.827 SPE 2023	00025127	25/10/2024	25/10/2024	Open Collection