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Principles of marketing / (Record no. 58007)

MARC details
000 -LEADER
fixed length control field 01141cam a2200313 i 4500
001 - CONTROL NUMBER
control field 19193532
003 - CONTROL NUMBER IDENTIFIER
control field fcuc
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201016085515.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160727s2018 nyu 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016022842
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292220178
Qualifying information Electronic resources
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
-- fcuc
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2018
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT 2018
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term Author
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.
250 ## - EDITION STATEMENT
Edition statement Seventeenth edition,
Remainder of edition statement Global edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken :
Name of producer, publisher, distributor, manufacturer Pearson Higher Education,
Date of production, publication, distribution, manufacture, or copyright notice [2018]
300 ## - PHYSICAL DESCRIPTION
Extent 1 Electronic resource (1 volume)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term Online resource
Carrier type code nr
Source rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.),
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Opresnik, Marc O.
Fuller form of name (Marc Oliver),
Relator term Author
9 (RLIN) 394
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/EYBB7WfbMfZOhCY0rHoyj-8Buat7imavLTLvS4SJXwPgbg?e=CbxbG6">https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/EYBB7WfbMfZOhCY0rHoyj-8Buat7imavLTLvS4SJXwPgbg?e=CbxbG6</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Electronic Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   e-book FIRST CITY UNIVERSITY COLLEGE 16/10/2020   658.8 KOT 2018 e00304 16/10/2020 16/10/2020 Electronic Book